MidFin Co.

Brand Identity & Merch Graphics

Brand identity for MidFin Co. — the new kid on the block, crafting high-quality singlefins

Project Details

Creative Direction & Design
Mike Weeks

Scope
— Logo System
— Typography, Color
— Brand Guidelines
— Merch Designs

MidFin is the new kid on the block, crafting high-quality singlefins for everyone from chill cruisers to hardcore chargers but with a focus on those in the middle. Founders Austin & Kaimana hit me up to create a brand that pays tribute to the vibe of the average surfer—celebrating the stoke right in that sweet spot. The mission? To build an image that catches the eye of design nerds and to become the best-looking, best-performing, and sickest singlefin brand out there.